Back in the dark days when all people used to buy online were CD's, DVD's and video games, the idea of clothes retailing online would have been an anathema. Most of the point in buying clothes involved trying them on and ensuring they fit (i.e. they don't make you look fat) and the hassle of sending them back if they looked daft or didn't fit made the idea of ordering them online seem daft.
Thankfully in today's world of high speed broad band and free deliveries and free returns, retailers like
K & Co give a much more persausive argument for using the internet and not traipsing outside.
K & Co has it's genesis in those catalogue mail order companies that your parents might have used a few years ago and indeed still offers weekly payment plans- it's site proclaims you can have a new shirt for 75p a week but whilst it's nice to know the options there, I tend to like to own the shirt on my back and there is no problem buying the stuff outright.
In terms of mens clothing, they stock all the usual brands like Diesel, Fred Perry, Bench and Firetrap that you'd find in a high street department store, without the aggravation of having to rummage through the rails in store, only to find that they've got what you want in the size that would fit a scrawny 12 year old but nothing bigger. There is also the added bonus that your better half can't divert the womans department of whatever shop you're in and spend a small fortune on clothes for herself.
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