Wrapp- social gifting

I got a subscription to Wired for Christmas (cheers inlaws) and there have been some interesting articles in the magazine that have been completely off radar to me. Shame the iPad app seems completely broken, especially as it’s free to subscribers.

One of the articles that piqued my interest was about a start up called Wrapp. You can read the article here. It’s a really clever or devious idea, depending on which way you look at it. It’s clever as the company has found a way to give vouchers with an actual cash value away completely for free, devious because the reason they can do this is you’re pretty much guaranteed to spend a lot more than the face value of the voucher. The CEO of Wrapp is quoted as saying that everyone wins, the retailer, Wrapp and the customer.

It works as a Facebook application, so you do need a Facebook account to be able to use it.

Well, I’ve signed up for it, so if you’re a friend of mine on Facebook and are going to buy from any of the retailers that are covered, poke me and you can have a free gift card.

I have not been paid to write this and have had no contact from Wrapp or any agency involved with them whatsoever.