Video-blogging seems to be getting ever more popular and it’s easy to understand why. Smartphones now shoot really good video, and uploading it is a doddle. Youtube even lets you edit videos that you’ve uploaded. Which is nice.
But who exactly is watching your videos? I’ve posted a few to Britmums, and seen the numbers for the first 100 videos (the “most popular filter doesn’t work). With the exception of one video with 126 views, the vast majority have had single figure views. Hardly inspiring for the self proclaimed biggest parenting network in the UK but perhaps it’s a supply and demand thing; perhaps parents have little or no interest in watching videos made by other parents. It’s borne out by my blog stats, video posts I do don’t often sit in weekly or monthly top tens in terms of visitors.
Does this mean that vlogging is a waste of time then? Well no. It’s just your audience isn’t necessarily who you think it is. Let me explain this with a chart:
I try to do something different with my video blogs which probably helps. Talking/reading something out straight to camera for 3 or 4 minutes is a bit pointless, that’s a blog post isn’t it? Vlogging has to be visually interesting, which is why I grew a ‘tache (honest) but overall I think I’ve had the views I’ve had because I tag the content properly.
Has anybody else looked at their vlog stats and compared them against their Youtube views? I’d be interested to know if you get similar results.